ESSENCE Fest

Create a 3 series advertisement for Essence Music Festival.

ESSENCE Music Festival started off as a 25th anniversary celebration of ESSENCE, a magazine dedicated to Black Women. ESSENCE is all about empowering and giving back to the Black community. In 2022 the theme was “It’s the Black Joy for me.” ESSENCE is motivating and focus on a “girlfriend-to-girlfriend tone.” ESSENCE is dedicating and nourishing to the voices of Black women and what they need and focuses on every aspect of a Black women’s life. ESSENCE is about building up a women and building. My idea was for the theme this year to be “the biggest block party ever.” I was inspired by the party flyers that you would see hanging up around town and in neighborhoods. I felt it would tie the sense of community together.

Illustrator, Photoshop